Solidarity/Equity
Striving for equitable and sustainable practices. Supporting and promoting activities towards collective goals, and a more mindful and equitable society.
Integrity
Always acting ethically and accountably; only partnering with parties genuinely embracing this value.
Transparency
Sharing experiences, knowledge and information transparently. Promoting transparent business relations and market, and free access to, and use of, relevant traceable data and knowledge about prices, demand, offerings, producers, and buyers.
Excellence
Excelling in all facets of what we do and working with business partners that achieve the highest quality and standards in their products and practices.